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Gionee Elife E7 Mini: Good things come in small packages

Gionee Elife E7 Mini: Good things come in small packages



4.7-inch HD (1280 x 720) IGZO IPS display, 312ppi


Android 4.2


1.7GHz octa-core MediaTek MT6592


16GB internal storage, 1GB RAM


13MP rotating camera


Wi-Fi 802.11 b/g/n, Bluetooth 4.0


139.8 x 66.2 x 8.6 mm, 132.9g




The Gionee Elife E7 mini is a good package with its premium build and design, good performance, and rotating camera. It’s not perfect—the lack of a memory card slot is a downer—but it still delivers where it matters, which makes its P13,999 price tag reasonable.

User Rating
Review by Katrina Rivere-Diga
First published in Speed January 2015

The Gionee Elife E7 mini is an interesting device with an enticing price point. Its unique selling proposition—the rotating camera—is a great come-on not only for selfie addicts but for anyone who loves taking photos in different angles without having to contort your body in strange positions.

The E7 mini is a single slab with clean lines and a non-removable rear case. The size is just right for comfortable single-hand use. The build quality and finish look impeccable, and while it’s made of plastic, the matte finish gives the phone a premium look.

The 4.7-inch display offers vivid colors and good brightness levels, as well as excellent viewing angles and sunlight legibility. Images and text appear crisp.

The E7 mini’s USP is its swivel camera, which sits above the display. It’s easy to rotate, but I’m quite worried about how it will stand the test of time and wear and tear.

Because it swivels, the 13MP camera acts as both the rear and the front shooter—good news if you like taking selfies. The camera shoots decent photos in daylight and in macro mode, with accurate color reproduction, nice white balance, and good detail. However, quality deteriorates in less than ideal lighting conditions.

The Elife E7 mini runs a customized UI called Amigo based on Android 4.2.2. The animations and transitions are nice, but get old after a while. It’s also probably the reason why the device becomes sluggish at times. That said, the E7 Mini is still powerful enough to handle graphics-rich games and multitasking.

The phone comes with a 2200mAh battery and lasts a full day with moderate to heavy use.

The 16GB storage is generous for a midrange phone. Unfortunately, the device doesn’t sport a microSD card slot so you’ll need to live with the limited storage capacity.

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Tel. Nos.: (02) 374-6771 to 75