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Volkswagen PH, Robinsons Malls partner for Child Safety Initiative campaign

Volkswagen PH, Robinsons Malls partner for Child Safety Initiative campaign
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Volkswagen (VW) Philippines announced its partnership with one of the largest mall chains in the country, Robinsons Malls, for the company’s corporate social responsibility project, the Child Safety Initiative (CSI) campaign.  The collaboration between the two was made official last May 23 at Robinsons Magnolia, graced by no less than the Department of Transportation and Communications’ Assistant Secretary Dante Lantin.

Since its launch at the Manila International Auto Show (MIAS) last April 9, Volkswagen Philippines’ Child Safety Initiative campaign has been giving children as young as four years of age sample driving experiences using a simulated road system.

The objective of the CSI campaign is to educate young minds on the proper traffic rules, as well as to heighten their awareness on possible dangers on the road.  There had been five activities so far, generating many positive responses from the kiddie participants, their parents, and observers.

“We are pleased to partner with Robinsons Malls in our campaign towards child road safety,” VW Philippines’ President and CEO John Philip Orbeta said. “They have provided ample space in their malls to allow us to lay out our road tracks and let families to have their kids go through this extremely important educational opportunity in a fun learning environment.”

In Robinsons Magnolia last May 23 to 24 alone, a total of 200 kids underwent orientation from professional driving instructors of the Philippine Global Road Safety Partnership. The children went on a practice run, completed the driving tasks given to them, and finally received their  Junior Driver’s Licenses. Registration and participation are for free. At Robinsons Las Pinas last May 30 to 31, 175 children actively participated in the campaign with their parents.

“We are very happy to be a mall partner of Volkswagen Philippines for this worthy project. We believe it is better to inculcate the importance of road safety while our children are young,” expressed Robinsons Land Corporation Operations Director for Luzon Malls Irving Wu.

With five legs done and 624 licensed junior drivers, Volkswagen Philippines has more of this significant yet fun activity in the pipeline:


June July Aug



GloriettaJune 20-21 RobinsonsPlace  AntipoloJuly 11-12 Alabang Town CenterAug 1-2  Robinsons Forum MandaluyongSept 5-6
Robinsons Metro EastJune 27-28 RobinsonsGalleriaJuly 18-19 RobinsonsPlace MalolosAug 8-9 Robinsons LipaSept 19-20
Market MarketJuly 25-26 Robinsons Place ManilaAug 15-16
Dealership Volkswagen  BGCJune 13(Family Day)

The Volkswagen Child Safety Initiative campaign has three institutional partners: the Safe Kids World Wide Philippines, the Department of Transportation and Communications, and the Philippine Global Road Safety Partnership. Media partners include Top Gear Philippines, The Philippine Star, Speed Magazine, Motoring Today TV, Manila Times, Auto Review TV, and

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