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Safety first: VW to hold Child Safety campaign at Robinsons Malls

Safety first: VW to hold Child Safety campaign at Robinsons Malls
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Volkswagen Philippines steps up its award-winning Child Safety Initiative (CSI) campaign by holding five mall tours from August to November 2016.

The campaign introduces early childhood safety awareness to children and imparts important road safety habits to their parents.

Child Safety Initiative Photo 2 2016 Low Res
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Assistant road safety instructor from the Philippine Global Road Safety Partnership explains the task to the child participant of the Junior Driving Course.

Here are the dates of Volkswagen PH’s CSI campaign mall tour:

August 6-7 – Robinsons Magnolia in New Manila, Quezon City
August 20-21 – Robinsons Place Las Pinas
October 1 -2 – Robinsons Place Lipa, Batangas
October 15-16 – Robinsons Galleria Cebu
November 5-6 – Robinsons Place Manila

New features and attractions have been added to the setup in these upcoming CSI tours. Aside from the miniature simulated roadway within a community at the Junior Driving Course and the Child Seat Corner, there will also be a Pledge Wall, where children and parents can sign their commitment to the slogan “Child road safety begins with me” using a 6×6-inch pledge sticker that they will sign and subsequently post at the Pledge Wall. Car stickers bearing a similar design as the pledge sticker will also be distributed as souvenirs to participants.

The CSI campaign will also highlight the Petron Seatbelt Impact Simulator in select malls. The simulator will demonstrate the crash impact of a vehicle running at 5kph.

Read: VW Child Safety Initiative goes to Robinsons Antipolo

Wolfi, the Volkswagen mascot, will be present to liven up the venue and to attract more kids to participate. Wolfi will also serve to enhance the interaction between participants and the CSI campaign instructors and lecturers, as well as facilitate meet-and-greet moments.

Child Safety Initiative Photo 3 2016 Low Res
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The Volkswagen mascot, Wolfi, during the meet-and-greet moment at the Pledge Wall where children and parents sign their commitment to the slogan “Child road safety begins with me.”

Volkswagen PH’s CSI campaign is part of the global CSI strategy of the German automaker rolled out in various countries. The CSI is based on two pillars: the prevention of accidents by teaching and educating parents and kids about possible dangers on the roads, and to emphasize the passive safety devices of modern-day passenger vehicles, with special focus on the use of age-appropriate child safety seats.

Volkswagen PH’s CSI campaign, this year’s Silver Anvil awardee of the country’s premier public relations organization, has so far been participated in by 6,106 children and 4,670 parents in 29 venues (including 21 malls) since it was introduced at the Manila International Auto Show in April 2015.

Main photo: The two pillars of Child Safety Initiative: 50-meter Junior Driving Course and Child Seat Corner with age-appropriate child safety seats

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