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Celebrities, athletes earn their Armour at UP Town Center

Celebrities, athletes earn their Armour at UP Town Center
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Fitness enthusiasts, mixed martial artists, and celebrities held a grand physical challenge at the UP Town Center for the second leg of the Earn Your Armour: Fight Form Elite Edition.

The brainchild of Coach Erwin Tagle of Ultimate Fitness, Fight Form is a fitness program that utilizes various martial arts movements in a no-contact format.

The high-intensity workout lets athletes practice mixed martial arts movements such as jabs, kicks, “sprawl and brawl,” and others without the need of a sparring partner. Athletes are scored based on number of repetitions per movement within a set time limit, or the maximum time to sustain a particular movement or position such as a plank or squat.

The second leg of “Fight Form: Elite Edition” is part of the Earn Your Armour online fitness challenge, which is open to all Under Armour fans. Participants get the chance to win exciting prizes from Under Armour, including apparel and footwear.

To join, participants must log on to to register, then download the Endomondo fitness app to receive their challenges and to log their accomplishments. At the end of the series, the participants with the highest number of points get to bring home a full suite of Under Armour apparel and footwear.

As a prelude to the Fight Form challenge at UP Town Center, various martial artists demonstrated their skills to the audience.  The demonstrations included Muay Thai, Wushu, wrestling, capoeira, and Mixed Martial Arts.


For the Fight Form challenge, a total of 56  representatives from various gyms throughout Metro Manila and Isabela showed their strength, endurance, and agility through a battery of exercises. The partner gyms included Ultimate Fitness, Fitness Camp, Absolute Fitness Isabela, Anytime Fitness, Safehouse, and Spartacus.

The winners from Leg 2 of the Earn Your Armour: Fight Form Elite Edition are:


Ground and Pound

  • Myles Luqugan
  • Chayo Mariano
  • Katleya Ballada
  • Bryan Bustamante
  • Nash De Vivar


Sprawl and Brawl

  • Mark Julian Isass
  • Angelica Sunga
  • Paolo Paraiso
  • Lance Jimenez
  • Jocelyn Cruz


Under Armour is exclusively distributed by Triple Pte. Ltd. Its stores are located at Bonifacio High Street, UP Town Center, and SM Megamall Building A.

For more information, log on to Under Armour is also on Facebook (UnderArmourSEA), Instagram, and Twitter @UnderArmour.


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