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Under Armour opens at SM Megamall

Under Armour opens at SM Megamall
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After its first ever Southeast Asia store touched down in Bonifacio Global City last May, sports footwear and apparel brand Under Armour launched its second store at SM Megamall earlier today. Attended by the members of the media, celebrities, brand endorsers, and Under Armour’s and SM Megamall’s officials, a special two-part event took place to officially open the Under Armour store in SM Megamall to the public.

Pro MMA fighter Brandon “The Truth” Vera, together with Under Armour and SM officers, headed the ribbon-cutting of the new retail store for the first part of the event. Under Armour endorsers, including former Ateneo volleyball star Gretchen Ho, football ace and women national team captain Natasha Alquiros, and television host and mixed martial arts fighter Robi Domingo, were also present at the opening.

The newly opened Under Armour Megamall store offers the whole Fall/Winter collection and the same technological innovations the brand is known for—Heat Gear Sonic, HeatGear Flyweight, Coldblack, Coldgear, UA Storm, UA Tech, and the popular Compression range. HeatGear ArmourVent—a new training apparel technology platform available in both men’s and women’s wear—is also available atthe new brand store.

For the second part of the store opening festivity, Under Armour held a celebrity and media fitness competition, the Armour Assault, at SM Megamall’s Activity Center. This fitness challenge was joined by celebrity-athletes and fitness enthusiasts such as  Paolo Paraiso, Bubbles Paraiso, LJ Reyes, Paolo Abrera, Roxee B., Eric “Eruption” Tai, Luis Alandi, and many more.

Under Armour’s new retail store is located at the Upper Ground floor of SM Megamall, Mega A.

Words Patricia Mae Calica


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