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Taiwan Excellence hold trade shows to highlight latest products

Taiwan Excellence hold trade shows to highlight latest products
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With the aim of strengthening Taiwanese brands’ awareness in the Philippines, Taiwan Excellence will hold a series of trade shows in various malls in the country to introduce the latest product lineup from Taiwan’s top brands.

Taiwan Excellence kicked off the series of experiential activities lined up throughout year with a press conference at Fairmont Hotel in Makati. Media, guests, and trade partners were able to see firsthand Taiwan’s innovative and quality products for 2016.

Showcased during the kick-off event are appliances, gadgets, and equipment from Taiwanese brands, including Acer, ASUS, MSI, and PX for information and communications technology; Tatung, Sakura, and Caesar for household; and Johnson, pacific, and Kymco for sports and leisure.

The Taiwan Excellence campaign is organized by the Bureau of Foreign Trade (BOFT) of the Taiwan government and implemented by Taiwan External Trade Development Council (TAITRA). This already the third year that the campaign rolled out in the Philippines.

“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.

To experience how the featured products can enhance your lives, drop by to the scheduled Taiwan Excellence Zones in SM Megamall (June 3-5), SM Mall of Asia (July 8-10), TriNoma (August 19-21), and Market!Market! (October 21 to 23). Visit for more details.

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