Tuesday, 25/10/2016 | 5:18 UTC+8
Speed Magazine

Spotify goes beyond music streaming

Spotify goes beyond music streaming
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Soon, Spotify will not just be a music-listening service anymore.

The streaming service is planning to add video content on its Android app beginning this week, and will be rolling out this update to the iOS app by the end of next week.

This might come as a surprise for the majority of users, but this new feature has been in the works for a while now. Spotify first announced its plans to start distributing video and podcast content on its app in May of last year. The company also hinted about its partnerships with ESPN, ABS, NBC Universal, Comedy Central, Vice Media, and Maker Studios, among others for their upcoming lineup of traditional and digital content.

Spotify has reportedly been doing test videos over the past several months with a certain percentage of its users, along with its media partners. In the video testing, the company packaged video clips into bundles such as “News of the Week” or “Laughs at Lunch” to make it easier for Spotify users to find videos they like. Some of the media partners are already developing original, music-themed content specifically for Spotify.

The company is also launching the update without any ads on the videos, and the new video content will be available to all users. Although, its biggest challenge really is for users to actually interact with the app, since Spotify is largely known to people as a music-streaming app.

We say: people just need time. Maybe in a just a month or so we’ll be seeing more and more people engaged in Spotify for longer periods of time, and not just when setting up a playlist for the morning walk or drive.


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