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A showcase of technology with style at SMEG Park Terraces

A showcase of technology with style at SMEG Park Terraces
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Italian home appliance manufacturer SMEG moves into the lifestyle space with the launch of its flagship store.

Located at the Park Terraces in Makati, the SMEG Park Terraces store designed by distinguished architect Gil Coscolluela is “an embrace of space and light” with its glass entrance and high ceilings. The walls and floors are lined and dotted by beautifully designed SMEG appliances, including refrigerators, coffee machines, and ovens. The lifestyle store seamlessly features five different kitchen showcases, thanks to Optimus Space Solutions, SMEG’s trusted kitchen cabinet contractor.

“The new Park Terraces store is representative of our brand’s move into the lifestyle space. We are not just here to sell kitchen appliances, we are here to bring out the best in food, to bring people together, and to make dream spaces a reality,” said SMEG President Ton Concepcion during the event.

Dining selections for guests of the event were freshly prepared during live cooking demos using Nutraease cooking ware, demonstrating both the technology of the SMEG appliances, and the functionality of the Park Terraces store.

Complimentary to SMEG’s transition into a lifestyle brand is the launching of its lifestyle magazine, Stile de Vita. Featuring real life SMEG users and their passion for cooking, Stile de Vita’s pilot issue visits SMEG Ambassador, Master Chef Cyrille Soenen in his own home.

The flagship lifestyle showroom is located at the ground floor  of Park Terraces, West Street cor. Arnaiz Avenue, Makati. It’s open from 10am to 8pm.

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