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Sporty, elegant, fun experience at revamped MINI showroom

Sporty, elegant, fun experience at revamped MINI showroom
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The MINI showroom on the corner of 5th Ave. and 26th St. in Bonifacio Global City recently got a major makeover, and opened its doors with an inauguration last January 30.

The makeover is in keeping with the brand’s initiative to give customers in the Philippines the same experience if they were to shop for a MINI anywhere in the world.

The refurbished 410sqm showroom reflects the brand’s values of sportiness and elegance, in addition to fun. “You will also get a sense of the technology behind our cars. We have made all our presentations digitalized,” said MINI Philippines General Manager Lito Jose.

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The showroom can accommodate up to six vehicles and features a large installation piece of the classic rectangular frame associated with MINI. A full-size MINI vehicle is displayed on the wall, while an identical one hangs on the outside façade.

There’s a MINI Hub, a relaxing lounge featuring a long table, high chairs, sofa, and digital screens. All furniture and pieces in the renovated MINI showroom are ordered through MINI UK in keeping with global standards.

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Three large television screens (called MINI Digital Communication Frames) help potential clients understand all things MINI. To more deeply address specific queries, sales executives also have MINI content on their mobile devices.

MINI outlets are also located at Greenhills (324 Ortigas Ave., North Greenhills), San Juan, and Cebu (AS Fortuna Street, Bakilid, Mandaue City).

More photos of the newly renovated MINI showroom below:

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