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Nokia X lands in the Philippines

Nokia X lands in the Philippines
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The Nokia X, the company’s smartphone family that runs Android apps, has reached Philippine shores just a few weeks after its launch at the Mobile World Congress in Barcelona, Spain.

While known for its lineup of smartphones on Windows Phone OS, Nokia has developed the Nokia X series and software platform built on the Android Open Source Project (AOSP). This is Nokia’s attempt to dominate the affordable smartphone market, which is seen to grow 4x faster than other smartphone segments and dominated by Android-powered devices. The entry-level Nokia X series also serves as a feeder system for the company’s high-end Lumia family, which runs on Windows Phone.

The Nokia X’s design is reminiscent of the company’s Asha line, which is an entry-level series that runs on Windows Phone. The full polycarbonate back can be removed and replaced to change cover colors.

The Nokia X underscores Fastlane, which functions as a home screen timeline of your recent apps, photos, Facebook posts, and more. It can be accessed with a swipe from the right side of the screen. The Nokia X also comes installed with HERE Maps and Nokia MixRadio.

What makes the Nokia X platform different is the inclusion of third-party apps, signature Nokia experiences, and Microsoft services. The company has also curated Android apps pre-product launch to populate the Nokia Store with the apps that you’ve probably gotten used to by now.

For everything else Android, you may sideload and install the apps by obtaining their APKs. And although Nokia X is an Android-based platform, it doesn’t come with the usual Google services that Android-powered smartphones have out of the box.

For app developers, the Nokia X supports in-app payment, try and buy, and operator billing. The Nokia X SDK is now live and can be downloaded for free. The Nokia Store is said be carrying about 50,000 apps at the time of the launch.

At the intimate event in Holiday Inn & Suites on March 11, 2014, Nokia Philippines general manager Karel Holub and product manager Mike Smith, and Nokia Pan Asia head of marketing Gary Chan discussed and demonstrated key features, and addressed questions from the audience. To truly experience the Nokia X, Nokia Philippines gave each member of the media, blogger, and app developer in attendance one Nokia X unit to use and keep.

Check out the specs:

[unordered_list style=”green-dot”]
  • 4-inch 800 x 480 WVGA touchscreen LCD
  • Nokia X software platform on Android Jelly Bean
  • 1GHz dual-core Qualcomm Snapdragon
  • 512MB RAM
  • 4GB internal storage, microSD up to 32GB
  • 3MP rear camera
  • 115.5 x 10.4 x 63mm, 128.66g
  • 1500mAh battery
  • Preloaded apps include FacebookTwitterViberSkypeVineOperaFruit NinjaBejeweled 2Tetris, and SimCity Deluxe

The Nokia X is now available in Bright Green, Bright Red, White, and Black at a competitive price of P5,990. The Nokia XL will arrive in 2Q 2014. The Nokia X+ won’t be launched in the Philippines.

Words Aritha Zel Zalamea

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