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Nadine Lustre is the newest face of Sony Alpha Series

Nadine Lustre is the newest face of Sony Alpha Series
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Sony Digital Imaging has tapped actress and singer Nadine Lustre to be its newest brand endorser for its Sony ILCE-500L and Sony ILCE-5100L models. This latest partnership shortly came after Sony Philippines announced Lustre as the ambassador for its Personal Audio line a few months ago.

“We are pleased to have Nadine on board for Digital Imaging. Her knack for taking interesting photographs, coupled with her exciting lifestyle that have won over many fans, make her an ideal ambassador for the Sony ILCE-5000L and Sony ILCE-5100L cameras,” according to Nobuyoshi Otake, Managing Director for Sony Philippines.

Aside from her acting and singing talents, Nadine also possess a natural talent and an innate love for photography. Her Instagram feed, which attracts over 2.8 million followers, is a rich collection of travel mementos that perfectly narrates her experiences.

The actress-singer discovered her love for photography very early. “As a kid, I was traveling to eye-catching places that I did not want to forget. Photography started out as a hobby to help me preserve these memories, but now it’s become a big part of me,” shared Lustre.

She elaborated how Sony played a big part in her journey to improve her craft. “Getting the best shot involves trial-and-error and exploring my creativity. Luckily, my Sony ILCE-5100L camera helps me create great images every time inspiration strikes,” added Lustre.

Like Nadine, photography enthusiasts who are looking for compact cameras with top-of-line features will be delighted with the Sony ILCE-5000L and Sony ILCE-5100L. With large sensors, interchangeable lenses, and manual controls, users will find themselves with gadgets that are travel-friendly and powerful at the same time.

The Sony ILCE-5000L, which is among the lightest interchangeable-lens digital cameras today, is the perfect choice for people who prioritize mobility.

Those looking to add a professional touch to their images can rely on the Sony ILCE-5100L, which offers Fast Hybrid AF system with intuitive touch focus that helps produce stunning shots every time.

With Wi-Fi and NFC connectivity, both cameras can be easily connected to mobile devices for sharing photos on social media.

The Sony ILCE-5000L and Sony ILCE-5100L are available in Sony Centers nationwide. The ILCE-5000L priced at P22,900 is available in black, white, and pink, while the ILCE-5100L priced at P34,990 is available in black. Both models come with a 16-50mm Kit Lens.

Follow Nadine’s journey with Sony! Stay up to date with the latest Sony news by logging on to For more news from Sony Philippines and their digital imaging products, like the official Sony Philippines Facebook page ( and follow them on Twitter (@sonyPHinc) and Instagram (@SonyPHInc).

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