Wednesday, 26/10/2016 | 3:58 UTC+8
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Ayala to distribute KTM motorcyles in PH

Ayala to distribute KTM motorcyles in PH
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With high hopes to have its international success in Europe reach the Southeast Asian region, Austria-based motor company KTM has officially partnered with the Ayala Group of Companies to gain a strong foothold and change the game in the Philippine motorcycle industry.

Furthermore, the two companies announced the formation of the Adventure Cycle Philippines, Inc. (ACPI), a member of the Ayala Group of Companies, which will oversee the distribution and promotion of KTM motorcycle in the Philippines.

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The current team of Adventure Cycle Philippines, Inc.

Ayala Automotive President and CEO JP Orbeta shared his excitement with KTM’s addition into their growing company, adding that Ayala itself is ecstatic in expanding its portfolio to the market and offering a wider variety with international quality inside the motorcycling world of the country. “We remain committed as a group to providing the market the products and after-sales service it deserves,” Orbeta added.

With ACPI COO Dino Santos at the helm, the company also announced both their short-term and long term goals with KTM and Ayala. Santos shared that one of the biggest priorities of this partnership will be the opening of dealerships on all major cities of Luzon, Visayas, and Mindanao, ensuring that sales and after-sales services will be provided in full on all opened dealerships.

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From left: Adventure Cycle Philippines COO Dino Santos, Ayala Automotive President and CEO JP Orbeta, KTM Southeast Asia Managing Director Julian Legazpi and Country Manager Zigmunds Steinbergs, and Austrian Embassy commercial counsel Lisa Koscak

KTM and ACPI will also be venturing into local production and exportation of KTM bicycles, specifically to China and other ASEAN countries. The company is looking forward to the development of its assembly plant in Sta. Rosa, Laguna, which is expected to finish by 2017. The plant will have an annual production of 20,000 motorcycle units. On the first year of operation, however, ACPI plans to build 6,000 KTM units, more than half of which will be sold internationally.

KTM Southeast Asia Managing Director Julian Legazpi and Country Manager Zigmunds Steinbergs were also present during the announcement of the arrival of KTM motorcycles in the Philippines. They expressed their excitement on the launching the brand, stating: “Without a doubt, the country is now Ready To Race!”

Adventure Cycle Philippines, Inc., KTM, and Ayala have also announced plans to open up their first showroom in Bonifacio Global City soon. No specific timetable has been announced at this time, but the companies are hopeful to have one open during the third quarter of this 2016.

Words John Sosmeña

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