Saturday, 22/10/2016 | 11:28 UTC+8
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JBL Philippines launches #AmplifyPassion campaign

JBL Philippines launches #AmplifyPassion campaign
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In today’s day and age, people develop varying interests and passions, making each person unique in their own special way. Some are inclined into the arts, while others are avid travelers, thrill seekers, or sport and fitness enthusiasts. What links all these people together is their burning desire to excel in their own passion.

Global equipment brand JBL launched its #AmplifyPassion campaign to show that the company supports these unique individuals in pursuing their respective passions. In a two-day event held at the Glorietta Activity Center from March 10 to 11, 2016, JBL introduced its extensive line of headphones that fit everyone’s interests and needs.

Travelers and casual listeners can get a kick from JBL’s lifestyle headphones line, headlined by its wireless Everest series, which combines unmatched sound quality with ergonomic design for a pleasurable and dynamic acoustic experience.

Its flagship model, the Everest Elite 700 NC, is the perfect companion for those driven by excellent music and sound as it offers an array of innovative features. One main feature of the Everest Elite 700 NC is the NXTGen Active Noise Cancelling Technology, which allows users to control the amount of outside noise. The carefully sculptured ear cushions also provide ear comfort all through out its 15-hour playtime. This is coupled with the TruNote technology, which calibrates sound based on the fit around the ears.

Also included in the Everest series are the equally impressive Elite 300 NC, Elite 100 NC, 700 BT, 300 BT, and 100 BT.

Sports and outdoor enthusiasts can experience great sound and music with the Under Armour Wireless and Under Armour Reflect Mini BT.

Engineered by JBL, the UA Wireless was built to exhibit JBL’s signature sound and wireless feature for up to eight hours. Made especially for people with active lifestyles, it sports a durable design to withstand sweat/water. JBL’s Twistlock technology assures that the headphones fits comfortably and will never fall off from your ears. Meanwhile, the lightweight UA Reflect Mini BT guarantees perfect fit and stability for a great sound experience while keeping the adrenaline flowing.

These two sports-centric headphones are joined by JBL’s Grip Series, Reflect Response, Reflect Mini, Yurbuds Leap, and Yurbuds Inspire Series.

Passionate music lovers—novice and professionals alike—can satisfy their desire for great sound with the Studio Headphones line, which includes the JBL E40BT and JBL E50BT, as well as AKG’s Y50, Y50BT, and Y45BT, and Harman Kardon’s Soho and Soho Wireless.

Aside from the exhibit of JBL, Yurbuds, AKG, and Harman Kardon’s extensive headphones line, the #AmplifyPassion event also allowed mall-goers to experience the lifestyle behind each of the featured products. There’s a two-day hologram concert that featured top international artists, as well as JBL’s passion videos featuring #AmplifyPassion ambassadors Camille Co and Michele Gumabao.

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