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Huawei, Leica team up to reinvent smartphone photography

Huawei, Leica team up to reinvent smartphone photography
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The race for the best smartphone camera is far from over as mobile photography continues to attract more and more enthusiasts. While there are already a lot of good smartphone cameras available in the market, people are always in anticipation for the next mobile device to come out with better camera technology—and the next generation of premium smartphone cameras may come from Huawei and Leica.

Chinese technology company Huawei and German camera manufacturer Leica announced their long-term partnership with a goal of reinventing smartphone photography. According to the two powerhouse, they will combine their brand’s individual technology, craftsmanship, and engineering to create a “visual world renaissance.”

In 2012, Huawei became the third largest smartphone manufacturer in the world. Huawei was also the first Chinese company to sell more than 100 million mobile phones in a single year in 2015. This 2016, the technology company looks to build on its success with the German camera maker known for its red dot branding.

“Leica is a legend in the world of photography; we believe no other manufacturer has revolutionized the industry as mus as them,” said Richard Yu, CEO of the Huawei Consumer Business Group. “We, Huawei, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”

The agreement sees Leica and Huawei working in tandem for research and development, design, co-engineering, user experience, marketing, and retail distribution.

“The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application,” said Oliver Kaltner, CEO of Leica Camera AG.

Currently, the two companies are yet to announce the first concrete project and design from the agreement, but announcements will be made as the partnership continues.

Words John Sosmeña

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