Sunday, 23/10/2016 | 2:13 UTC+8
Speed Magazine

GM reaches 500 million vehicles milestone

GM reaches 500 million vehicles milestone
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This week, General Motors reached one of the most important milestones in its 106-year long history, one that no other automaker has ever managed. The company built its 500 millionth car.

At each of GM’s five regional celebrations, including the event at the Rayong Plant in Thailand, the company emphasized the important role customers have played in its accomplishments, and expressed its appreciation by giving new GM-branded vehicles to select loyal customers.

In addition, the company presented special videos about customers who have achieved their own milestones with GM-branded vehicles, including one about a Chevrolet Captiva club member from Bangkok who used a fleet of Captivas to propose to his girlfriend.

“This celebration isn’t about GM’s manufacturing prowess. It is really about our customers and the positive experiences they’ve had with Chevrolet and other GM-branded vehicles around the world,” said Stefan Jacoby, GM Executive Vice President and President of GM International, at the Rayong event.

Jacoby added: “While we are proud to have built 500 million vehicles, we know we will only earn the right to build 500 million more by putting our customers at the center of everything we do.”

During the Rayong celebration, company leaders presented a new Chevrolet Colorado High Country, built at the plant, to loyal customer Mr. Khwankoom, a farmer from Phichit Province, chosen from a number of video entries from Chevy Plus members of Thailand.

In his entry, Khwankoom explained that his current Colorado was his family’s first vehicle, delivered to them on his son’s birthday, is a great source of pride for them and has brought much luck.

Khwankoom is one of only five customers worldwide to be given a GM-branded vehicle as part of regional celebrations held this week in Kansas, USA; Ruesselsheim, Germany; Sao Paulo, Brazil; Shanghai, China, and Rayong, Thailand.

At the U.S. event, GM CEO Mary Barra spoke of how the company’s vehicles have played vital roles in the lives of its customers–from daily commutes to family vacations, and in milestones such as weddings and graduations – and how GM looks to build on the achievement.

“During 2015, we expect to sell more than 1,000 new vehicles per hour, 24 hours per day,” said Barra. “This adds up to nearly 10 million vehicles, the most in our history. I look at this extraordinary volume as 10 million opportunities to prove what kind of company we are and to say thank you.”


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