Wednesday, 26/10/2016 | 1:16 UTC+8
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Globe brings Star Wars BB-8 toy to PH

Globe brings Star Wars BB-8 toy to PH
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The Force is with us, Filipino Star Wars fans and gadget geeks!

Globe Telecom brings the revolutionary Star Wars BB-8 app-enabled droid here in the Philippines and will retail for P12,499.75. You can already pre-order the Sphero BB-8 at the Globe GEN3 Store in Greenbelt Makati and soon in other GEN3 Stores nationwide.

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Transformation Management Head Joe Caliro (right) and Sphero Channel Director for Asia Pacific Aurelien Joly


BB-8 was a character first revealed in the first teaser trailer for Star Wars Episode VII: The Force Awakens in November last year. It is an astromech droid, which operates approximate 30 years after the Battle of Endor. The BB-8 droid features a domed head similar to the R2 series of astromech droids. The bulk of the droid’s body is made up of a ball that it rolls on.

Unlike any other robot, the BB-8 has an adaptive personality. Based on its user interactions, the BB-8 will show a range of expressions, learn the obstacles in an environment, and even perk up when given voice commands.

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The Star Wars BB-8 toy


Sphero Channel Director for Asia Pacific Aurelien Joly highlighted that “the Disney partnership takes Sphero to the next level” as he showcased the hologram feature of BB-8 similar to R2-D2’s transmission of Princess Leia’s message in Episode IV: A New Hope.

“We are starting the Star Wars fever early in the country as we bring the much-coveted BB-8 to Filipino fans with our exclusive telco partnership with Sphero. There is so much demand globally for this toy and we are very happy and excited to be carrying it in our Globe GEN3 Stores,” said Joe Caliro, head for Retail and Transformation Management at Globe. “This is a wonderful experience to kick off the excitement that we all have for the showing of Star Wars Episode VII: The Force Awakens this coming December.”

The BB-8 is iOS and Android-compatible, is housed in a durable polycarbonate shell, and boasts of a Bluetooth smart BLE connection of up to a 100ft range.

Globe signed an exclusive deal with Sphero, an industry-leading robotics toy company that creates connected toys by fusing emerging technology with the latest innovations in robotics.

In May this year, Globe signed a comprehensive and multi-year collaboration with Disney, giving customers access to video-on-demand, interactive content, theatricals, promotions, and other related services across multiple devices.

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Address: AIRO Media International, Inc. 96-B Panay Avenue, South Triangle, Quezon City
Office hours: 9:00 a.m. - 5:00 p.m. M-F
Tel. Nos.: (02) 374-6771 to 75