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Fujifilm X-A3 hits the global market

Fujifilm X-A3 hits the global market
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Fujifilm announced globally its newest innovation, the selfie-optimized mirrorless digital camera X-A3.

For the selfie-loving crowd, Fujifilm promises an outstanding image quality in the X-A3 with its proprietary color reproduction technology. Self-portraits are made easy as this mirrorless camera has an LCD screen that is can be tilted up to 180 degrees. Other features such as Eye Detection AF improves the focus of the selfies, while the new Portrait Enhancer mode includes the option to brighten the skin tone.

The X-A3 can shoot approximately 410 frames per charge, and when fitted with the supplied lens XC16-50mm F3.5-5.6 OIS II, it can focus on a subject as close as 7cm from the front edge of the lens.

Furthermore, the X-A3 is a mirrorless camera that combines Fujifilm’s newly developed sensor and color-reproduction technology that has been refined over 80 years to deliver premium-quality portraiture. It enables users to record the subject’s texture, form, and even the atmosphere of the scene, making the shots look alive.

Enhancing the X-A3’s appeal is its retro design that younger users will covet. The top cover, front plate, and top dials are made of aluminum, and the newly developed faux leather has significantly enhanced the overall texture.

There are two Command Dials, which allows lets users use only their a thumb to quickly adjust aperture, shutter speed, and exposure settings. Frequently used functions such as white balance, continuous shooting, and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screen each time you need to change settings.

What’s more is that the X-A3 can also be used for full HD video recording. The Film Simulation function can be applied to video recording for a diverse range of creative effects. Turning on the electronic image stabilization function delivers the five-axis image stabilization that combines optical and electronic stabilization, reducing the camera shakes that could occur during video recording.

The X-A3 also comes equipped with enhanced autofocus settings and versatile shooting functions, including the electronic shutter with the maximum speed of 1/32000 seconds. Add to that the X-A3’s wireless communications functionality, which enables remote shooting from smartphones and tablets.

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