Friday, 21/10/2016 | 11:36 UTC+8
Speed Magazine

Columbia Sportswear celebrates the spirit of trying

Columbia Sportswear celebrates the spirit of trying
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Columbia Sportswear, a brand that believes in the science of trying stuff, gives testament to the growing number of adventure seekers as it opens its 20th store in the Philippines by the end of the year. The Columbia Sportswear watch will also be available this month in select Columbia and R.O.X. stores nationwide.

The compulsion to keep trying stuff and pursuing excellence is a trait shared by all Columbia brand ambassadors. Together with some of these brand ambassadors, namely John Chua, Paco Guerrero , Paul Quiambao, Paelo Padrejas, and Rolly Magpayo, Columbia Sportswear celebrated the spirit of adventure and innovation with a showcase of the ‘trying stuff’ lifestyle as told in truly inspiring photographs and videos. This was held last September 25 at the Privato Hotel in Ortigas.

Aside from the exhibit, Columbia Sportswear also featured a testing hub for two of its advanced fabric technology: Omni-Heat and Omni-Tech.

Omni-Heat is the ultimate body heat management system for the outdoors. This thermal reflective technology helps regulate your temperature by reflecting and retaining the warmth your body generates, while dissipating moisture and excess heat to keep you comfortable.

Omni-Tech provides unsurpassed waterproof and breathable protection. Omni-Tech utilizes Omni-Shield technology, which prevents water from coming in, while 100 percent air permeable Omni-Tech membranes create superior breathability that allows moisture to move away from the skin.

An on-site zero-degree ice truck and rain chamber allowed guests to test out the reliability of these technologies for themselves.

Columbia Sportswear is exclusively distributed by the Primer Group of Companies.


Available on:

Address: AIRO Media International, Inc. 96-B Panay Avenue, South Triangle, Quezon City
Office hours: 9:00 a.m. - 5:00 p.m. M-F
Tel. Nos.: (02) 374-6771 to 75