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Columbia lets you combat rain with OutDry Extreme

Columbia lets you combat rain with OutDry Extreme
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Changing the game since 1938, the sporting brand Columbia Sportswear has created a revolutionary rain jacket that makes even the experts take notice. Outside Magazine has called it the most breathable jacket they’ve ever tested, bestowing it the Gear of the Show award, trumping dozens of others at the 2015 Outdoor Retailer Show. Columbia calls it the the OutDry Extreme.

For decades, conventional rain jackets used a waterproof membrane sandwiched between a fabric treated with Durable Water Repellent (DWR) and another fabric closer to the skin. While this layering technique was effective, Columbia saw the opportunity to innovate and be better.

Columbia Sportswear’s Performance Innovation Team (PIT), the creative geniuses behind Columbia’s Omni-Freeze Zero and Omni-Heat technologies, created a rugged, incredibly resilient waterproof membrane and put it on the outside layer, making it directly in contact with the rain. The membrane has microscopic perforations that allow moisture to escape while keeping the rain out. The jacket is lined with an ultra-breathable wicking textile that provides next-to-skin comfort, unlike the plastic-like feel of its predecessors.

The rain jacket has been put to the test by athletes and professionals who have no tolerance for gear that do not deliver on its promises. You will see in many of Columbia’s ad campaigns the “Tested Tough” stamp of approval from Columbia’s very own, Gert Boyle.

Being “Tested Tough” has been a defining element of the brand’s history, motivating employees to build products that people can trust to keep them warm, dry, cool, and protected, depending on what they need for the season. Fortunately, the Columbia headquarters is located in Portland, Oregon, U.S., where there are a lot of unforgiving terrain and experiences of the harshest weather conditions. This makes for the perfect laboratory to test out Columbia’s highly technical gear.

The OutDry Extreme is the ultimate tested tough waterproof, breathable rain jacket that you need in your wardrobe essentials. Right on time for the wet season, the Columbia Sportswear OutDry Extreme is now available in the Philippines.

You can find out more about Columbia and its products by liking them on their Facebook page and following them on Instagram at @columbiasportswearPH.

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