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Chuvaness x NBS collection: Definitely kawaii

Chuvaness x NBS collection: Definitely kawaii
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National Book Store has recently launched its collaboration with lifestyle blogger and entrepreneur Cecile Zamora van Straten, the Chuvaness collection, which includes travel pouches, bags, and stationery products. This limited edition collection fuses together Japanese-inspired aesthetics and functional design—and each product on the line are truly kawaii!

van Straten is the blogger behind, which started as a hobby more than 15 years ago and has grown to be one of the most influential lifestyle blogs in the Philippines. For this new collection, she worked with graphic designer Yodel Pe and illustrator Keeshia Felipe to bring her love for Tokyo, Japan and its aesthetic to the designs.

The Chuvaness collection is composed of more than 15 items for travel, gift giving, organizing, and personal indulgence.

It includes carryall, baby bag, organizer clutch, multi-pouch canvas, shoe bag, coin purse, round clutch, utility kit, memo pad, notebook, note card set, gift wrapper, gift tag sticker, and fancy doll sticker that were all designed for those who appreciate quality, function, and uniqueness.

It is also National Book Store’s fourth collaboration with Filipino icons from different creative fields, following the successful partnerships with fashion designer Rajo Laurel, media personality and entrepreneur Daphne Oseña-Paez, and National Artist BenCab.

The limited edition Chuvaness x National Book Store collection is available in selected National Book Store branches. You can shop online at or call the delivery hotline 8888-NBS (627). Share your Chuvaness finds using the hashtag #ChuvanessxNBS.

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