Monday, 24/10/2016 | 6:15 UTC+8
Speed Magazine

BBM coming to iOS and Android

BBM coming to iOS and Android
User Rating

BlackBerry isn’t going down without a fight. And with the company’s announcement during the BlackBerry Live Keynote that it is launching BlackBerry Messenger on iOS and Android, it looks like the fight is just starting.

Aside from push email, BBM is the one other feature that made millions of users fall in love with and become deeply invested in BlackBerry smartphones.

While BlackBerry is still keeping its own OS with the launch of the BB10 instead of going the Android way, it is making an unexpected move of offering BBM as a cross-platform messenger service.


BBM is a feature that delivers great performance. The only downside to using it is the lack of people to get in touch with through the service, especially now that BlackBerry users are dwindling by the second. If BBM retains its functionality and user-friendliness on other operating systems, BlackBerry may have found a way to preserve its current user base and perhaps attract a few others to the fold–at least those who don’t care much about the initial lack of usable apps.

And as Gizmodo’s Mario Aguilar pointed out, the big guns are paying more attention to cross-platform messaging, with Facebook offering SMS support and Chat Heads, and Google coming out with Hangout and, if rumors are true, Babel.

With all these new services, it seems that the fight is no longer just about attracting the most number of users into one’s own OS. Everyone now wants to dip their hands into competitors’ honey jars as well.

Words Aritha Zel Zalamea

[Via Gizmodo]

Available on:

Address: AIRO Media International, Inc. 96-B Panay Avenue, South Triangle, Quezon City
Office hours: 9:00 a.m. - 5:00 p.m. M-F
Tel. Nos.: (02) 374-6771 to 75